Prosperity Pet Brand Assets · Neicha Australia

Australian Made. Veterinary Formulated. Natural Supplements.

The essentials for using the Prosperity Pet branding correctly: a calm, credible, gold-on-charcoal identity for a supplement range built on real outcomes, not exaggerated promises.

prosperitypet.com

Colour

Click any swatch to copy its hex value. Flat fills only: no gradients, anywhere.

We Set Everything in Cormorant Garamond

Cormorant Garamond

Google Fonts · free · display face

Prosperity Pet headlines are set in Cormorant Garamond: an elegant serif that carries the apothecary-label feel of the packaging. It is the voice of the brand in type; use it for display lines, product names, and pull quotes.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890

Medium · 500Semibold · 600Bold · 700

Restore Your Pet’s Health

Display

Cormorant Garamond 600 / 48px

Targeted Solutions for Real Outcomes

Heading

Cormorant Garamond 600 / 30px

Every ingredient in our formulas serves a clear function.

Body

Helvetica / system sans 400 / 16px

Australian Made · Veterinary Formulated

Caps

Sans 700 / 12px

Body copy stays in a clean, neutral sans (Helvetica or the system stack) so the science reads plainly. Never set long paragraphs in the serif.

Logo Rules

Use gold on charcoal or cream: the pairing that defines the brand.
Keep clear space around the mark equal to the height of the wordmark.
Lead with function: name the outcome (joint, gut, skin, calm, oral) before the ingredient list.

Don’t

Recolour the gold: no yellows, no oranges, no gradients.
Place gold type on white: it washes out; use bronze or ink instead.
Stretch, tilt, or add effects to the mark.
Make miracle-cure claims: the brand promises support, never cures.

Voice

Say it like this

“Restore your pet's health, from the inside out.”
“Real outcomes, not exaggerated promises.”
“Formulated with purpose. Not guesswork.”

Never like this

“Miracle formula cures everything!”
“Vet-strength secret blend.”
“The ultimate game-changing superfood.”

Photography

Real, naturally lit studio photography. A selection is shown here; the full library of 27 photographs is in the Downloads section below.

Renders

Product renders on a transparent background, ready to drop onto any layout. The full set, with white-background versions, is in the Downloads section below.