Australian Made. Veterinary Formulated. Natural Supplements.
The essentials for using the Prosperity Pet branding correctly: a calm, credible, gold-on-charcoal identity for a supplement range built on real outcomes, not exaggerated promises.
Colour
Click any swatch to copy its hex value. Flat fills only: no gradients, anywhere.
We Set Everything in Cormorant Garamond
Cormorant Garamond
Google Fonts · free · display face
Prosperity Pet headlines are set in Cormorant Garamond: an elegant serif that carries the apothecary-label feel of the packaging. It is the voice of the brand in type; use it for display lines, product names, and pull quotes.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
Display
Cormorant Garamond 600 / 48px
Heading
Cormorant Garamond 600 / 30px
Body
Helvetica / system sans 400 / 16px
Caps
Sans 700 / 12px
Body copy stays in a clean, neutral sans (Helvetica or the system stack) so the science reads plainly. Never set long paragraphs in the serif.
Logo Rules
Do
- Use gold on charcoal or cream: the pairing that defines the brand.
- Keep clear space around the mark equal to the height of the wordmark.
- Lead with function: name the outcome (joint, gut, skin, calm, oral) before the ingredient list.
Don’t
- Recolour the gold: no yellows, no oranges, no gradients.
- Place gold type on white: it washes out; use bronze or ink instead.
- Stretch, tilt, or add effects to the mark.
- Make miracle-cure claims: the brand promises support, never cures.
Voice
Say it like this
- “Restore your pet's health, from the inside out.”
- “Real outcomes, not exaggerated promises.”
- “Formulated with purpose. Not guesswork.”
Never like this
- “Miracle formula cures everything!”
- “Vet-strength secret blend.”
- “The ultimate game-changing superfood.”
Photography
Real, naturally lit studio photography. A selection is shown here; the full library of 27 photographs is in the Downloads section below.
Downloads
Always use the supplied files. If you need something that isn’t here, ask us first: hello@prosperitypet.com.
Full Brand Kit
Logos, roundels, tokens, and principles · ZIP
Download
Logo · Master SVG
Ink lockup for light backgrounds, vector
Download
Logo · Print PDF
Vector master for print
Download
Roundel · Gold on Black
The packaging badge · PNG
Download
Roundel · Gold
Transparent background · PNG
Download
Product Photography
27 studio photographs, web resolution · ZIP, 6.4 MB
Download
Colour & Type Tokens
CSS custom properties · CSS
Download