Healthy Pet Food. Delivered.
The essentials for using the Pet Fresh logo and branding correctly, so that wherever our name appears, Perth's dogs meet one consistent, friendly Pet Fresh.
Colour
Click any swatch to copy its hex value. Flat fills only: no gradients, anywhere.
We Set Everything in Mulish
Mulish
Google Fonts · free · every weight below
Everything Pet Fresh publishes is set in Mulish: one friendly, modern humanist sans for headlines, prices, buttons, and body copy. It echoes the Healthy Pet Food lettering on our packaging without feeling cartoonish. If you are producing anything for Pet Fresh, install Mulish first.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
Display
Mulish 800 / 56px
Heading
Mulish 700 / 32px
Body
Mulish 400 / 16px
Caps
Mulish 700 / 12px
Logo Rules
Do
- Use the supplied files, on a clean background, with clear space equal to the height of the PET FRESH wordmark on all sides.
- Use the colour logo on white or light neutral backgrounds; switch to the white version on dark or busy backgrounds.
- Keep the minimum size: 48px digital, 15mm print.
Don’t
- Stretch, squash, rotate, or change the logo's proportions.
- Recolour it: olive, black, and white only.
- Place the colour or dark logo on olive: contrast goes muddy.
- Set black text on olive green, anywhere.
- Add gradients, shadows, or effects to the mark.
Voice
Say it like this
- “Healthy Pet Food. Delivered.”
- “Locally made right here in Perth.”
- “Direct from farm to bowl.”
Never like this
- “Leverage our premium solutions.”
- “Best-in-class nutrition ecosystem.”
- “Buy now!!! Limited time!!!”
Photography
Real, naturally lit studio photography. A selection is shown here; the full library of 20 photographs is in the Downloads section below.
Downloads
Always use the supplied files. If you need something that isn’t here, ask us first: hello@petfresh.com.au.
Full Brand Kit
Logos, print formats, tokens, and principles · ZIP, 4.3 MB
Download
Logo · Colour
Primary mark for light backgrounds · PNG, 2022 files
Download
Logo · White
For dark or busy backgrounds · PNG, 2022 files
Download
Logo · Black
Single-colour mark · PNG, 2022 files
Download
Print Formats
EPS and PDF vector masters · ZIP, 2 MB
Download
Lifestyle Photography
20 studio photographs, web resolution · ZIP, 6.2 MB
Download
Colour & Type Tokens
CSS custom properties · CSS, 8 KB
Download